The product demo room is all the rage right now, and for good reason.
The SaaS market has taken the world by storm in recent years and shows no signs of slowing down in the near term. According to Statista, the SaaS market is expected to reach a global valuation of $208 billion by 2023, which is quite staggering given its valuation of $31.4 billion in 2015.
This exponential growth is due in large part to the tremendous value SaaS companies bring to their customers by providing access to simplified, affordable, and highly effective software solutions. (Solutions that would otherwise require expensive infrastructure upgrades or complex on-site hardware installations.)
As the demand for SaaS businesses rises, so does the competition for consumer dollars. As a result, it is becoming increasingly important for SaaS companies to find ways to effectively present their products by demonstrating their value and use cases to prospects. Usually this is done through product demonstrations, which basically act as a “try before you buy” marketing method. In light of this, the sales demo has become one of the most crucial aspects of the entire customer journey, as it gives companies a slim chance to amaze potential customers and convert them into paying customers.
In this article, we compare and contrast three companies looking to serve this market by offering product demo experience platforms that are perfectly tailored for these scenarios. Let’s get into it.
Reprise, Walnut and Demostack
Founded in 2020, Repetition is a SaaS demo platform for sales and marketing teams looking to showcase their products through story-based demo experiences. Reprise requires no prior coding expertise, meaning back-end teams don’t need to be involved in the workflow. Not only does this free up their time, but also lets those in charge of giving the presentation set it completely on their terms.
To make this possible, the Reprise platform enables revenue teams to capture and edit animations within the front-end of their software. From there, they can showcase features and create self-guided tours in sequence, along with role-specific access controls for multiple teams to prevent unauthorized access and edits.
The Reprise software also comes with built-in performance and analytics metrics that provide customer-facing teams with key insights that can help drive them toward conversion. According to some customer feedback on the web, Reprise charges its customers per demo view, which can be a bit daunting.
Founded in 2020, Walnut is a Sales Experience Platform designed to help revenue teams get the most out of every demo. The overarching goal of the platform is to create the most customer-centric experience by empowering salespeople with all the tools and features they need to address each prospect’s unique wants, needs, and pain points directly.
Walnut achieves this with its easy-to-use, intuitive software with no code, eliminating the need for back-end teams such as graphic design and R&D departments to be involved in creating demos. The complete control of this hand rests with the people who are going to give the demos, the sales teams.
As a result, the sales force can tailor each demo to the prospect they are facing, collecting important information along the way (click monitoring) that can be analyzed and used to better inform the strategy in subsequent demos.
Finally, Walnut’s Sales Experience Platform is hosted entirely in the cloud. This means no more downtime or embarrassing failures during the demo. By removing this variable, sales reps can focus on the task at hand and focus on delivering the best possible experience, increasing conversions and generating more revenue through the business.
Walnut provides advanced insights and integrations to close the loop between sales leaders across the organization, learn from the demos, and improve conversion rates.
Founded at the end of 2020, demo pack is another solution that addresses the same problem. The platform is no-code and offers an easy-to-use drag-and-drop editor that allows teams to create interactive demos.
Demostack demonstrations were created using a single source of truth, allowing all creations to be updated and edited with each new product release. This also means demos can be edited and optimized as new information emerges during conversations with prospects, allowing sellers to tailor their strategy to specific buyer use cases.
Demostack also has applications for many SaaS business activities (aside from sales), such as creating guided marketing demos where prospects can educate themselves about products. Employees also have access to key learning and development tools in a demo sandbox that help them prepare effectively for future client assignments.
Market perception and our thoughts
It’s amazing to watch a whole new landscape evolve before our very eyes. It reminds many sales veterans of how competitive landscapes like Gong/Chorus and HubSpot/Marketo came to be.
Reprise, Demostack, and Walnut are all capitalizing on exponentially increasing demand as the SaaS industry continues to grow. There will no doubt be plenty of room for each of these companies to thrive if they continue on their current course.
They have all raised a lot of money and have about 100 employees.
But, in terms of value and product, there are some differences to be aware of.
Walnut and Reprise both excel in efficiency, but in our opinion, the Reprise platform of all three is less easy to use. Reprise has a wide range of features, but Walnut has that too and is generally easier to use.
Reprise is especially suited to large enterprises, but also requires some hand-holding and a white-glove service, while Walnut is not just a “demo editor” but a broader platform that helps teams scale and sell better – be it concerns SMEs or enterprises.
Demostack seems to be doing quite a bit of work on their unique value proposition, but as TechCrunch wrote in a recent funding announcement from them, don’t bring anything new to the table. They don’t have that many reviews and testimonials compared to Reprise and Walnut. If choosing a more well-known and highly trusted company is at the top of your list, Demostack falls short.
The bottom line: all three are worth a try, although any brief research you’re likely to do will lead you to trust Walnut better than Reprise and Demostack.