Snapchat officially rolled out Snapchat+ (Snapchat Plus), a paid subscription service that offers a collection of exclusive, experimental and pre-release features not available to free members on Wednesday.
“More than 332 million people worldwide use Snapchat every day to express themselves, live in the moment, learn about the world and have fun together. We’ve always enjoyed creating new features for our community, and historically, we’ve tested and rolled out new features in different ways to different Snapchatters and regions,” Team Snap said in a Snapchat+ press release.
“This subscription allows us to deliver new Snapchat features to some of the most passionate members of our community and allows us to provide prioritized support.”
Snapchat Plus is mostly a cosmetic upgrade rather than an improvement in the user experience. Initially, paying subscribers will receive new features such as the ability to pin one friend as their number one “BFF” (best friend forever), as well as special profile badges, Jacob Andreou, Snap’s senior vice president of product, told The compare.
Subscribers can also see who has reviewed Stories—the photos and videos posted to a user’s feed. Additionally, Snapchat+ users can customize the app’s icon on their home screen by choosing from several available designs.
Going forward, Andreou says that “single-player” features like the BFF pin will likely remain exclusive to Plus subscribers, while other features that “depend on interacting with others” may eventually be released to the general user base.
Oddly enough, the new paid plan for the social app will continue to feature ads, as will the free Snapchat service.
Andreou says that “ads will be at the heart of our business model in the long run”. While Snapchat+ could help the company expand its revenue streams, he said the company doesn’t expect the new subscription service to be a “material new revenue stream.” Instead, Snapchat+ is aimed directly at “the people who spend most of their time communicating with their best friends on Snap.”
Snapchat+ costs $3.99 per month. At launch, the paid subscription will be available in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates, with more countries expected over time. .
Not only Snapchat, other social media platforms have recently rolled out their paid subscription services. For example, in 2021 Twitter launched its “Twitter Blueservice that offers exclusive access to premium features and app customizations for a fee of $2.99 per month. Similarly, in June 2022, messaging app Telegram also introduced Telegram Premium, a paid subscription service that gives Premium users access to exclusive features for $4.99 per month.