Instagram bumps Reel length up to 90 seconds


Instagram-owned photo-sharing platform, owned by meta, announced on Thursday that it has now extended Instagram Reels’ time limit to a maximum of 90 seconds to help creators engage more with their audiences.

Previously, the creators were only allowed to make videos of 60 seconds.

“We’re giving you more time to roll on by increasing the length to a maximum of 90 seconds. You’ll have more time to share more about yourself, film extra behind-the-scenes clips, dig deeper into the nuances of your content, or do whatever you want to do with that extra time,” Instagram wrote in an official blog post on Thursday. .

In addition to the time extension, the social networking platform has introduced new features such as new sound effects, import your own audio and interactive stickers. Let’s look at them one by one.

Reels has added new sound effects such as air horns, crickets, drums and more so creators can add humor or emotion to their roles.

Furthermore, creators can import their own audio directly into Instagram Reels. This feature allows them to add commentary or background sound to any video that is at least five seconds long on the creator’s camera roll and import the audio from the video into Reels.

In addition, Instagram has now made Stories’ interactive stickers available on Reels. The interactive stickers give creators more opportunities to engage with their communities and help attract new viewers to be part of their stories.

Creators can now add Poll Stickers for two-part roles so they can get their audience’s opinion on ‘what should be in the next video, Quiz Stickers to test their audience’s skills (or teach them something new), and Emoji Slider to let their audience share their thoughts on the reels using emojis.

Recently, the photo sharing platform launched Templates, which allows users to easily create a reel using another as a template. It preloads the audio and clip placeholders so that users can add and trim their unique clips.

“We will continue to invest in developing new ways for you to connect with your audience and entertain on Reels. We can’t wait to see what you come up with and the creative ways you use these new tools!” Instagram concluded.

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