Social media has led to a constant need for content consumption. People like to browse their feeds to find something to pass the time, be it videos, GIFs, or links to articles.
TikTok is booming! With 850 million active users worldwide, most businesses want to make TikTok marketing a success. It is believed that there are currently over a billion monthly active TikTok users worldwide, including over 100 million in the United States alone.
When it comes to social media platforms like TikTok, time is crucial, but you also need to consider timings to post. If you post too early, most people will sleep. If you post late, a lot of people are already working. Yes, you can time your material perfectly, but if your content isn’t that great, it won’t surprise anyone, and there’s little point in sharing it.
CONSIDERING “FOR YOU” SECTION
The “For You” area is one of the reasons determining the optimal time to publish on TikTok is critical.
The ‘For You’ section is one of TikTok’s most popular sections. It is believed that up to 75% of the user’s time is spent here. To reach the most people around the world, you need to research all users in each country and determine when to visit their favorite social media site. This is where individuals can discover new material from people they are not yet following.
According to surveys, people here spend most of their time on TikTok. It’s similar to Instagram’s Explore tab. The goal here is to generate immediate responses when individuals visit this area. That means the content gets to them at the right time. People will see your material in this section, comment on it and the platform’s AI will start delivering it to additional people.
CONSIDERING “LOCATION OF THE PUBLIC”
TikTok, like many other social media sites, has a global user base. In Thailand, for example, one in seven people has downloaded the app. There are about 20 million users in India, 150 million in China and over 14 million in the United States.
If you live in Thailand and have a large number of followers that you will find in India and Thailand, the time difference is only about an hour and 30 minutes. In reality, with such a small time change, your mailing schedule will not be affected.
If, on the other hand, you have a significant following in North America and the United Kingdom, that’s a different story. You need to prepare and arrange equipment to allow for an eight-hour time difference.
IT’S ALL ABOUT TIMES!
When it comes to uploading on TikTok, timing is everything. Finding the best time to upload material to social media is difficult. Of course, there are plenty of stats and ideas available for different platforms, but trends appear and change regularly.
TikTok used to have a chronological feed, but that has changed in 2020 with an upgraded algorithm that prioritizes posts with more engagement, meaning the more likes and comments your post gets, the more people will view it!
Making the decision to upload on TikTok is the first step in increasing your global visibility. The next step is to find out when is the optimal time to achieve it. The big downside to this is that to make this data meaningful to you, you need to consider your own time zone and the location of your visitors.
BEST TIME TO FIT TIKTOK!
Time zones are quite important. Influencer Marketing Hub examined over 100,000 TikTok posts for compelling trends and found that the hours below are the best times to post every day, all in Eastern time.
TikTok delivers to a global audience. 5:00 AM in Los Angeles corresponds to 8:00 AM in New York, 1:00 PM in London and 10:00 PM in Sydney. Determine where the majority of your target audience is. The highest total engagements in this study were at 9:00 AM on Tuesday, 12:00 PM on Thursday, and 5:00 AM on Friday
According to popular surveys, the ideal times to post on TikTok in 2022 are between 6:00 AM and 10:00 AM and 7:00 PM and 11:00 PM, EST. The most engaged days are Tuesdays if you post before 9am, Thursdays if you post before 12pm, and Fridays if you post before 5am. This means you can do both at night and in the morning.
In summary, the best times to post on TikTok are between 6 a.m. and 10 a.m., and the best days to post on TikTok are Tuesday, Thursday, and Friday.
- Monday: 6am, 10am, 10pm
- Tuesday: 2 hours, 4 hours, 9 AM
- Wednesday: 7am, 8am, 11pm
- Thursday: 9 o’clock, 12 o’clock7 p.m.
- Friday: 5 AM1pm, 3pm
- Saturday: 11 a.m., 7 p.m., 8 p.m.
- Sunday: 7am, 8am, 4pm
That’s it folks! Hopefully you found what you were looking for. Keep in mind that timing isn’t everything, posting content with good material is equally important.
Until next time, with a different topic. Until then, Toodles.