Apple plans to show ads on maps and other services

In recent years, Apple has worked hard to improve Maps. Several new features have been added to Apple Maps to give Google Maps a boost.

Anyway, it’s good news for Apple users, but now a new report claims that Apple has a plan to start showing ads in the Maps app starting next year.

Mark Gurman, a noted journalist and industry analyst, mentioned Apple’s new plan in his most recent newsletter. According to him, Apple has started technical preparations to bring search ads to the Maps app.

The ads that appear in the Apple Maps app are sponsored search results rather than the standard banner ads found on websites.

For example, if you search for a coffee shop in Apple Maps, Apple will list the sponsored coffee shops at the top of the results. Apple’s competitors such as Google Maps and Yelp have already introduced such paid results into their services.

If you’re sharp-eyed, you may have noticed that Apple is currently showing search ads in the App Store. The company allows developers to promote their apps and games using relevant keywords.

If we believe other rumors in the market, Apple will also introduce ads in the “Today” tab in the App Store. A similar approach can also be taken in the “You might also like” section that we see at the bottom of the App Store when we visit an app page.

In addition, advertising banners will be displayed in Apple’s News and Stocks programs.

A statement from Gurman last week indicated that Apple had ambitions to significantly expand its advertising business over time.

He stated in his newsletter that Apple’s ad division generates about $4 billion in revenue each year, and that Apple’s ad chief Todd Teresi wants to get that revenue down to a two-digit number over time. This was mentioned in connection with the revenue generated by Apple’s advertising division.

In a nutshell, we can say that Apple wants to increase its advertising revenue. However, we don’t think Apple will compromise user privacy by displaying ads on its various services.

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